Rebranding, advancement and technology to be the prime focus
Washington, DC:- Kashmir! Spoken of as the heaven on the earth, which it very much is. But, the very legends of nature, beauty and strategic location have been the point of contention between India and Pakistan, rendering the enchanting state into a volatile turmoil. This lends a touch of negativity and repulsiveness for the state.
USINPAC recently met the delegation from Kashmir with an agenda to identify and find solutions to the various major issues faced by the snowcapped state. Water preservation, damage control, disaster control and climate change are the big issues faced by the state on the nature front. The recent floods last September wreaked havoc in the state but, no aid was forthcoming even from USAID. Due to constant terror activities, the state has a negative brand image which needs to be reworked and revitalized.
The youth in Kashmir requires good education, technology and employment facilities. There is a lack of professional degrees and internship opportunities. The legendary handicrafts of Kashmir are manufactured spuriously and the craftsmen are denied livelihood by cheap lookalikes. The handicrafts and much sought after Kashmir Shawls are the best bet for survival of craftsmen, but these need to come on the online platform to reach directly to the global audience.
Rajesh Kachroo thanked Sanjay Puri on behalf of the delegation of Kashmir: “There is an instant connect and before anything, I have to thank Sanjay for hosting this delegation. This state is in dire need of help. Rehabilitation of Kashmiri Pandits and countering terrorism in the valley is the top priority. Restoring the cultural and ethnic credibility will lead to enhancement of brand image of Kashmir.” he said.
Sanjay Puri, Chairman, USINPAC, has appealed to the Indian diaspora in the United States to play an active role in revival of the brand, economy and culture of Kashmir. “We cannot rely solely on the government. No other state in India needs as much advancement and opportunity as Kashmir. There should be a target for reachable infrastructure. Kashmir needs money, education and jobs to empower youth and the fate of Kashmir, he observed.
USINPAC will connect with ITT and skill development companies that are looking for workers nationwide and bring skills and employment to the state. It also plans to catalyze better education for the primary and secondary schools by bringing in various foundations/NGOs to the valley, with scholarship funding for youth in Kashmir.
The US India Political Action Committee (USINPAC) is the voice of over 3.2 million Indian- Americans and works on issues that concern the community. It supports candidates for local, state and federal office and encourages political participation by the Indian- American community. Visit www.usinpac.com for more details.